Styles

About Polarbröd Boelve

Polarbr√∂d is a family-owned business with roots in √Ąlvsbyn since 1879. The company is owned by the children and grandchildren of the founders of the modern Polarbageriet in √Ąlvsbyn, Greta and G√∂sta Nilsson. In 2019, before the devastating fire in 2020, we were commissioned to create a unique typeface for Polarbr√∂d, which became Boelve, meaning ‚ÄĚfamily‚ÄĚ or ‚ÄĚtribe‚ÄĚ in Sami.

The identity-building typeface is meant to convey Polarbr√∂d’s promise and is a crucial part of the company’s visual identity. Polarbr√∂d’s font is round and soft and has a touch of wood type aesthetics. It is intended to connect to work towards sustainable and long-term food production, as outlined in Polarbr√∂d’s manifesto. The typeface is available in a bold weight used in all identity-building contexts, from packaging to websites. Working with masters (Regular and Bold) allows for the development of new weights. Designed in cooperation with Jonas Str√∂m at This way up.

  • Designteam
  • √Ėrjan Nordling, Kristian M√∂ller, Jennie Rudman

  • Client
  • Jonas Str√∂m, This way Up

Regular

Medium

Bold

Extra Bold

Regular
Medium
Bold
Extra Bold
Sketch of design concept trademark.