About Identitype

It is becoming increasingly important to have a brand that reflects the values you want to convey. A visual identity is a way to support and express your uniqueness, your business, and your offering. One crucial building block that can set you and your company apart is a custom typeface. In the past, creating your own font was seen as challenging and complicated, but today, it’s not difficult; in fact, it’s more of a hygiene factor. There are many reasons to use your very own typeface: it adds weight to your identity, makes your work more manageable, and is, moreover, a good business move. Whether you’re considering a pre-designed typeface or a unique, newly crafted one, we can help you find something that suits your profile perfectly. Identitype has been designing typefaces for 20 years for numerous companies and organizations with their own history, a unique style, and different usage needs. It’s based on these conditions that we continue to build until the final dot is in place. Your typeface should showcase who you are and amplify your values and identity—and that’s our specialty. Welcome to Identitype!

Photo Kristofer Samuelsson
Photo Kristofer Samuelsson

Ă–rjan Nordling

Örjan Nordling has extensive experience in graphic design and typeface design. His education in graphic design took place at Konstfack and the Basel School of Design in the 1980s. With a career spanning over 40 years, he has engaged in visual identity, design strategies, and typography related to the branding of companies and organizations. Businesses he has operated include Ligature, Pangea design, FamiljenPangea, and most recently Familjen, from which he departed in 2022. Involved in the development of over 250 visual identities and approximately 40 typeface projects, he has contributed to the creation of customized typography. The common thread in all these projects has been meeting the specific requirements and desires of clients and their customers regarding profiling, expressing, and establishing their brand. He has also designed several license typefaces for the commercial market, distributed by Identitype and foundries like FontFont, Monotype, and Linotype. Among the awards Örjan has won, we can mention the Red Dot Award, Guldägget, European Design Award, ISTD International Typographic Award, Utmärkt Svensk Form, and the Berling Prize.



Kristian Möller
Type Designer

Kristian Möller, the Stockholm-based type designer, specialises in crafting custom typefaces for a diverse portfolio of clients, including Northvolt, SEB, Public Transport in Stockholm County (SL), Pensionsmyndigheten, JM Bygg, Zoégas, Elkjøp, and many others. Kristian’s type design for Vasakronan earned him the prestigious “Winners of the 24th TDC Typeface Design Competition” in 2021. In addition to his exceptional type design work, Kristian also undertakes traditional design projects, conducts engaging workshops, and delivers insightful lectures, showcasing a multifaceted approach to typography.


Sortera Sans, Stockholm Vatten och Avfall, 2018

Sveriges Ingenjorer, Sveriges Ingenjörer, 2018

VattenfallHall, Nord DDB, 2018

Plantagen, Nord DDB, 2018

Bisnode Sans, Bisnode, 2018

SEB SansSerif, SEB, 2018

Bluewater Script, M+M, 2017

Elkjop Sans, Nord DDB, 2017

Zoegas Display, Nord DDB, 2016

Pensio, Pensionsmyndigheten, 2016

Adobe Creative Sessions, Abby Norm, Adobe International, 2015

SL Rounded, SL/Nord DDB, 2015

Scandinavian New, SAS/DesignbyrĂĄn Bold, 2015

Adobe Creative Day, Abby Norm, 2014

Olympica, Medaljlotteriet/Netlight Consulting, 2014

SEB Serif, SEB, 2014

C&A, Stockholm Design Lab, 2013–14

ICA Text, Rubrik, Skiss & Hand, ICA/Designbyrån Silver, 2012–14

ATG Text, Rubrik & Mono. ATG/Designbyrån Bold, 2011–14

SEB Basic, SEB/MRM McCann, 2010–13

Vattenfall Voice, MRM Starsky, 2012

Zeta, Hummingbirds, 2012

Posten, Postens reklamavd, 2013

Wy Wallet, 2013

Botkyrka Konsthall, Stenciltypsnitt, 2011

FF Dagny, FontFont, 2009

LO Enighet, LO:s reklamavd. för LO, 2007

Berling Nova Sans, Regeringskansliet/Linotype, 2006

Sveriges Kommuner och Landsting, Monotype, 2005

DN Wall, Dagens Nyheter, 2005

Berkeley, Hallands-Posten, 2004

DN Grotesk, Dagens Nyheter, Bark Design, 2004

Berling Nova, Regeringskansliet/Linotype, 2002

DN Bodoni, Dagens Nyheter, Mario Garcia, 2000

Nordling BQ, H. Berthold AG, 1995

KF fonten, Kooperativa Förbundet, 1992