News
A tribute to Paul Rand
Marketing news
As a newly established type foundry, we need to find humorous ways to market our business. We’ve taken inspiration from Paul Rand’s iconic poster solution for IBM, where he plays with the Eye, the Bee, and an M. We propose the Eye, a D, and a cup of tea for “IDT,” our company prefix. IDT stands for Identitype, which in turn stands for high-quality typefaces.
Read more on the IBM logo design story here: